Brand Identity for a Fund-of Funds

We developed a full brand identity for a Fund-of-Funds, starting with the logotype and working along with them to create their investor presentations, marketing materials and (more recently) their website.

The client’s brief had one clear goal: To position themselves as a modern but institutional company. So to create the identity, I started working on some different concepts that were developed until we had a very clean typographic logo, free of any ornaments, leaving those for the rest of brand elements.

The whole identity reflects the professionalism, efficiency and assurance that characterises Aaro.

I also created the brand guidelines, marketing collateral (business cards, letterhead, templates and investor pitch book), set of icons and other graphic assets.

Brand Identity, Graphic Design
All the work here was created at Peregrine Communications.

© 2020 Sara Martinez. All rights reserved.