Brand Identity for a Fund-of Funds
We developed a full brand identity for a Fund-of-Funds, starting with the logotype and working along with them to create their investor presentations, marketing materials and (more recently) their website.
The client’s brief had one clear goal: To position themselves as a modern but institutional company. So to create the identity, I started working on some different concepts that were developed until we had a very clean typographic logo, free of any ornaments, leaving those for the rest of brand elements.
The whole identity reflects the professionalism, efficiency and assurance that characterises Aaro.
I also created the brand guidelines, marketing collateral (business cards, letterhead, templates and investor pitch book), set of icons and other graphic assets.