Seastar

Creating a new logo and website design for a shipping company to showcase their fleet.

Overview

The client needed a visual refresh of their logo, as it hadn’t been updated in a long time and needed a more modern approach.

After studying their characteristics and competitors, the initial sketches led to an abstract S that finally evolved in a more figurative star mark. After several iterations the final form was created, showing the pentagon (main element of the brandmark) with the more subtle shape of the vessel.

The wordmark’s font emphasises the pointy terminals of the font, whose shape is directly related to the form of the star.

Aside from the logo, a new colour palette was developed to be used in their website, which was designed after successfully finishing the first part of the project.

Year
2018
Services
Web design, User interface, Visual identity
All the work here was created at Peregrine Communications.

For illustrative purposes only. Unless otherwise specified and/or credited, all images, artwork and graphics of this site, are copyright to their respective owners.